Cardholder
Authentication Programs
reduce costly chargeback
fees for Web merchants,
while providing their
customers with maximum
transaction security. The
Verified by Visa and
MasterCard® SecureCode™
programs validate the
identity of registered
cardholders during Web-based
transactions by requiring a
personal identification
number (PIN) at checkout. By
employing this extra layer
of authentication, merchants
protect themselves from the
costs associated with
fraudulent and disputed
transactions.
Benefits of cardholder
authentication programs:
Return on
Investment
- Merchants that
experience chargeback
fraud will recognize an
immediate return on
investment.
Cost Savings
- Eliminates the fees and
costs resulting from
chargebacks associated
with fraudulent
transactions for attempted
Visa transactions and
authenticated MasterCard
SecureCode transactions.
Reduced Rates
- Visa offers an
interchange rate reduction
for merchants supporting
Verified by Visa.
Increased Consumer
Confidence
- Gives merchants a
competitive advantage over
those that do not offer
the service./
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